The research objective of this study is to understand the concept of digital education and to establish social media as the transformation tool in imparting quality higher education in India. For this, analytical approach is used and a questionnaire was prepared to collect data to analyse the impact of social media platform in higher education from the perspective of a student. The study concluded that social networking sites are nowadays most widely used in information source for perceived convenience, effectiveness and perceived credibility. Digital Education is the new innovative tool for spreading knowledge to wider audience and at a higher pace. Also, the quality of higher education is a matter of myriad state concern all over the world. The rapid growth of social media and social networking sites, especially, in developing country like India makes it easier for everyone to access information and communicate conveniently. Nowadays, it has become an important part of teachers’ and students’ routine life. From admissions to classes and from notes to alumni relations, social media is being integrated in every way possible in every college and university. Social media enables educational institutions to provide stakeholders with information about new research programs, changes to policies, events, job vacancies, alumni engagement and institutional news. Some colleges and universities also use social media as a tool for recruiting students. Social media provides a perfect platform to highlight new courses, research and teaching staff and campus facilities in an attempt to attract more students. They have positive influence among students and are considered as the innovative digital tool for imparting knowledge.
SOCIAL MEDIA IMPACT ON QUALITY EDUCATION IN INDIA AND ROLE OF DIGITILISATION
Abstract
Author Details
Manoj Kumar, Research Scholar, DBHPS, Dharwad, Karnataka Rajesh, AP, CCSU, Meerut
References
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